Programmatic Campaign Specialist

The Times-Picayune
Lafayette, LA
Job Description
Role Overview

The Programmatic Campaign Specialist builds and launches programmatic advertising campaigns in DV360, The Trade Desk, and Amazon DSP. This is a full-time, hybrid role on the Advertising Operations team.

What You Will Do

Build campaigns, insertion orders, and line items in DV360, The Trade Desk, and Amazon DSP from approved media plans and insertion orders. Set up targeting, traffic creative, apply conversion tracking, and enter budgets.

Why It Might Be a Fit

You will own the setup checklist from insertion order to first impression, work closely with account managers, campaign strategists, and the reporting team, and have the ability to take direction, follow a checklist, and self-check your own work.

Requirements

  • 2+ years of hands-on experience trafficking or managing programmatic campaigns in at least one of DV360, The Trade Desk, or Amazon DSP
  • Exceptional attention to detail
  • Speed under volume
  • Working knowledge of ad serving, creative specs, VAST and VPAID video, conversion tracking, and UTM tagging
  • Clear written communication
  • Ability to take direction, follow a checklist, and self-check your own work
  • Bachelor's degree in marketing, advertising, communications, or a related field, or equivalent work experience

Benefits

  • Medical, dental, and vision insurance
  • 401(k) with company match
  • Paid time off and holidays
  • Paid platform certification training
]]>