Promoter Manager - Events and Retail

Renuity
Washington, DC
Category Marketing
Job Description
The Promoter Manager plays a critical role in hiring new marketing associates, training and coaching in each territory, and prioritizing efforts to optimize results. The main responsibility of this position is to guide and coach new employees to ensure they can generate the appropriate number of leads needed for our sales staff at the most cost-effective means possible.

Requirements

  • At least 5 years of leadership experience in Face-to-Face lead acquisition with regional or national scope
  • Proven track record of managing large, distributed teams and delivering lead generation results in face-to-face channels
  • Data-driven, with experience using analytics to drive decisions and performance
  • Talent Management expertise with a proven playbook for recruiting, onboarding, and retaining high-energy canvass, retail and event promoters at scale
  • Strong operational mindset with experience building scalable processes and systems
  • Excellent leadership, communication, and cross-functional collaboration skills
  • Willingness to travel as needed to support field teams and campaigns
  • Hands-on Leader who regularly spends time in the field coaching and demonstrating lead generation
  • Tech savvy leader who can implement and optimize technology to improve success with field-marketing applications, digital lead generation tools, geo-fencing, and CRM attribution
  • Financially literate, P&L owner who can drive cost efficiency with the ability to model ROI scenarios for new markets and events
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