Role OverviewAs the Regional Marketing Manager - Field Marketing, you will lead portfolio marketing execution across CELSIUS®, ALANI NU®, and ROCKSTAR® within an assigned region. This role develops and executes regional marketing plans that align national brand priorities with local sales objectives, distributor initiatives, food service opportunities, and retail growth strategies.
What You Will Do
The position oversees market planning, activation strategy, budget management, employee leadership, and cross-functional collaboration to drive brand awareness, consumer engagement, and retail conversion. Working closely with Sales, distributors, food service partners, agency teams, vendors, and activation resources, this role delivers scalable, data-driven programs that support regional business objectives.
Why It Might Be a Fit
If you have 3-5 years of experience in field marketing, experiential marketing, regional marketing, or related roles within CPG, beverage, food service, or a related industry, and have a proven ability to manage multiple projects and drive measurable business outcomes, this role may be a good fit for you.
Requirements
- 3-5 years of experience in field marketing, experiential marketing, regional marketing, or related roles within CPG, beverage, food service, or a related industry
- Experience developing and executing integrated marketing programs as well as partnering with sales organizations and distributor networks
- Valid U.S. Driver’s License required; applicants must pass an MVR (Motor Vehicle Record) screening
- Ability to lift up to 25 pounds and stand for extended periods as needed for activations and events
Benefits
- Comprehensive Medical, Dental & Vision benefits
- Long- and short-term disability
- Life insurance
- 10 Vacation days per year, subject to accrual policy
- 11 Company paid holidays
- 401(k) with Company match
- Identity theft and legal services
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