Regional Marketing Specialist

The Regional Marketing Specialist performs ongoing tasks to support the POD team in developing and executing marketing strategies for a subset of grouped properties. This includes managing project lifecycles, initiating workflow processes, and ensuring expenses are within budget. The specialist will also set up guest criteria, coordinate with on-site marketing teams, and track execution of marketing activities.

What You Will Do

Responsibilities include acting as a project owner, managing project lifecycles, initiating workflow processes, setting up guest criteria, coordinating with on-site marketing teams, and tracking execution of marketing activities. The specialist will also develop event and offer details, source and submit purchase orders, handle contracts with 3rd party vendors, and manage communication messaging.

Why It Might Be a Fit

This role requires collaboration and best practice sharing across Pods, and the specialist will work with peers within and across Pod teams. The specialist will also develop and maintain basic relationships with vendors essential to completing jobs both internally and externally.

Requirements

• Act as a project owner for assigned marketing jobs
• Manage project lifecycle from ideation to deployment in a timely manner
• Initiate and expedite workflow process through Salesforce marketing process tool
• Ensure expenses for the event are within budget and strategic initiatives
• Set up guests' criteria and offer values with manager/director guidance
• Coordinate with on-site marketing team to track execution of marketing activities
• Manage post event follow ups and reconcile expenses
• Make improvements to templates and processes
• Create tools in support of business needs
• Complete execution details for assigned marketing jobs
• Develop event and offer details for assigned marketing jobs
• Source and submit purchase orders for gifts/gift cards/cars needed for event execution
• Handle contracts with 3rd party vendors
• Develop and maintain basic relationships with vendors
• Manage communication messaging
• Draft value proposition and compelling copy
• Review, provide critical creative feedback
• Approve marketing material based on factual job details and basic creative guidance
• Review and proof direct mail and email jobs to ensure accuracy and content is correct prior to deployment

Benefits

• All other duties as assigned