Sales Director East Coast

The Sales Director, East Coast Conventional owns Urban Farmer’s growth with major conventional grocery retailers and wholesalers across the East Coast. This role sells both the branded CAULIPOWER portfolio and Urban Farmer’s private label gluten-free pizza and crust programs.

What You Will Do

Own and grow the assigned East Coast conventional accounts, selling both the branded CAULIPOWER portfolio and Urban Farmer’s private label gluten-free pizza and crust programs. Build and execute account-level plans for branded and private label business, including item recommendations, shelf placement, promotional calendars, and pricing.

Why It Might Be a Fit

The ideal candidate lives on the East Coast, has deep conventional grocery relationships, and has a proven record of selling both a branded portfolio and private label programs.

Requirements

• Bachelor’s degree
• 10+ years of progressive sales experience in food manufacturing, CPG, or co-packing
• Must live on the East Coast
• Willingness to travel up to 40%
• Deep, hands-on knowledge of East Coast conventional grocery, the frozen space and the major regional and national retailers and wholesalers that operate there
• Genuine passion for the business and the products
• Proven experience selling both branded products and private label programs to retailer private brands teams
• Strong financial and analytical skills with experience in pricing, trade spend management, and margin analysis
• Excellent negotiation, communication, and presentation skills