Search Marketing Specialist

Crayola Corporate
Easton, PA
Category Marketing
Job Description
The Search Marketing Specialist reports into the Head of Global SEO & AI Content and serves a key role in enabling Crayola's e-commerce business through digital marketing. The primary role of the Search Marketing Specialist will be to amplify product visibility online, supporting organic and paid search marketing efforts across Crayola.com and ecommerce retailers, notably Amazon, Walmart.com, and Target.com.

Requirements

  • Associates degree in Communications, Advertising, Marketing or related field
  • Minimum 3 years of experience in search marketing with hands-on technical SEO experience
  • Experience with Brightedge, Amazon Vendor Central, Salsify, Syndigo / Content Analytics, Criteo, and Google Ads preferred
  • Copywriting experience in the digital space, with the ability to translate keywords into consumer copy
  • Excellent self-starter with strong verbal and written communication
  • Understanding of performance tracking and measurement with an ability to glean clear and actionable marketing insights from data sets and can clearly communicate them to stakeholders
  • Excellent time management skills and a commitment to on time deliverables

Benefits

  • Kid Inspired Culture
  • Free Admission to Crayola Experience for Employees
  • Community Volunteerism Opportunities
  • Annual Bonus Potential for all Full-Time Employees
  • Company Matched 401k & Employee Value Sharing Plan
  • Comprehensive Healthcare Benefits for Eligible Employees
  • Education Assistance Program
  • Wellness Programs
  • Employee Resource Groups
  • Generous Product Discounts Onsite & Online
  • Company Sponsored Employee Events
  • Discounts on a wide variety of products and services – automotive, electronics, fitness, travel and entertainment
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