Senior Account Director - Social Media & Digital

PURPLE
New York, NY
Category Engineering
Job Description
Role Overview

Folk is looking for a Senior Account Director to lead key US digital and social accounts, primarily across luxury hospitality, property, and placemaking. This is a senior client-facing role combining strategic leadership, account direction, team management, and commercial ownership.

What You Will Do

You will oversee the development and delivery of culturally relevant social strategies, content, and talent partnerships, while building trusted client relationships and identifying opportunities for account and agency growth.

Why It Might Be a Fit

The ideal candidate will have a strong background in luxury hospitality, property, and placemaking, with experience in developing and delivering culturally relevant social strategies and content.

Requirements

  • 10+ years of experience in luxury hospitality, property, and placemaking
  • Proven track record of developing and delivering culturally relevant social strategies and content
  • Strong background in team management and commercial ownership
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