Senior Ad Research Manager

As a Senior Ad Research Manager at Roku, you will play an integral leadership role in executing and overseeing a wide range of primary research projects to help Roku advertisers succeed. You will take full ownership in designing the most appropriate research methodology to solve challenges for internal and external stakeholders, including creative ad testing, A/B tests, consumer sentiment, audience and brand insights, industry narratives and campaign measurement, and will leverage syndicated data and AI-driven research where appropriate.

What You Will Do

Independently scope and lead end-to-end primary research studies, either in-house, through our custom research panel or through 3P vendors. This includes proposing the most appropriate methodology, leading kickoff calls, creating and maintaining timelines, designing and programming surveys, managing vendors, monitoring recruitment, processing and weighting data, stat testing, data analysis, verbatim coding, generating reports and presenting results both internally and externally.

Why It Might Be a Fit

We're looking for people ready to lead by example, mentor others, collaborate with peers, and partner with colleagues and external partners. You will need to demonstrate excellent problem-solving skills and strategic thinking, with a strong sense of urgency and ability to prioritize effectively.

Requirements

• 8-12 years of experience with primary, secondary and AI-driven research
• Proven skill with a broad methodological toolkit, including long-form quantitative consumer surveys, creative ad testing, audience and brand insights, tracking, focus groups and conjoint
• Media (TV, video, digital) and streaming entertainment (AVODs, SVODs, FAST) experience is preferred
• Exceptional analytical and problem-solving skills and the ability to work with ambiguous data to create insights that reflect strong business judgment
• Familiarity or experience with Qualtrics, SQL, Displayr, Tableau, or similar tools, and campaign measurement
• Ability to collaborate and build close relationships with cross-functional teams
• Ability to work with agility and prioritize effectively with a strong sense of urgency
• Demonstrated experience mentoring, guiding, or managing research professionals, with strong leadership instincts and the ability to elevate team performance

Benefits

• health insurance
• equity awards
• life insurance
• disability benefits
• parental leave
• wellness benefits
• paid time off