Role OverviewAs a Senior Ad Research Manager at Roku, you will play an integral leadership role in executing and overseeing a wide range of primary research projects to help Roku advertisers succeed. You will design the most appropriate research methodology to solve challenges for internal and external stakeholders, including creative ad testing, A/B tests, consumer sentiment, audience and brand insights, industry narratives and campaign measurement.
What You Will Do
You will independently scope and lead end-to-end primary research studies, propose the most appropriate methodology, lead kickoff calls, create and maintain timelines, design and program surveys, manage vendors, monitor recruitment, process and weight data, stat test, data analyze, verbatim code, generate reports, and present results both internally and externally.
Why It Might Be a Fit
We're looking for someone with 8-12 years of experience with primary, secondary, and AI-driven research, proven skill with a broad methodological toolkit, and media and streaming entertainment experience. You should be able to work autonomously, demonstrate excellent problem-solving skills, and have exceptional analytical and problem-solving skills.
Requirements
- 8-12 years of experience with primary, secondary, and AI-driven research
- Proven skill with a broad methodological toolkit
- Media (TV, video, digital) and streaming entertainment (AVODs, SVODs, FAST) experience
- Exceptional analytical and problem-solving skills
- Familiarity or experience with Qualtrics, SQL, Displayr, Tableau, or similar tools, and campaign measurement
Benefits
- Health insurance
- Equity awards
- Life insurance
- Disability benefits
- Parental leave
- Wellness benefits
- Paid time off
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