Senior Analyst, Consumer Insights and Analytics

The Senior Analyst, Consumer Insights & Analytics – Commercial Growth, plays a critical role in informing product, pricing, distribution, direct-to-consumer, and go to market decisions across New Balance's global footwear and apparel businesses. This role combines consumer insights, competitive intelligence, and business analytics to identify growth opportunities, evaluate marketplace trends, and support key merchandising and Direct-to-Consumer strategies.

What You Will Do

Conduct consumer research, evaluate and recommend pricing and promotional methodologies, complete competitive landscape analysis, identify site and store optimizations, and develop measurement strategies. Lead and support cross-functional qualitative and quantitative primary research and first-party data analytics initiatives.

Why It Might Be a Fit

This role requires a self-starter who can wear multiple hats to develop strategies, roadmap solutions, and drive execution. The ideal candidate is passionate about New Balance with a deep appreciation for the company’s history and products.

Requirements

• Bachelor’s degree, preferably in Business Analytics, Business Management, Statistics, Economics
• 5+ years of professional experience in Consumer Insights, Digital Analytics, and Business Intelligence
• Translate complex analytics principles into concise, clear, and actionable outcomes for key stakeholders
• Expert in translating business needs and questions into research and analytics methodologies
• Understanding of retail strategies, research methodologies, and consumer behavior
• Experience with Syndicated Data Sources such as Circana/NPD, Euromonitor, Edited, etc.
• Experience with eCommerce platforms, analytics, and tools such as Google Analytics 4 (GA4).
• Proficient with Business Intelligence tools, Power BI preferred
• A self-starter who can wear multiple hats to develop strategies, roadmap solutions, and drive execution
• Passionate about New Balance with a deep appreciation for the company’s history and products

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Life insurance
• 401K
• Online learning and development courses
• Tuition reimbursement
• Student loan support
• Mentorship programs
• Lifestyle reimbursement
• Vacations
• Holidays
• Parental leave