Role OverviewPartner with the Senior Manager, Advertising to execute media buying across multiple digital platforms and multiple publishing imprints. Execute and optimize campaigns, and create timely and dynamic reporting for all stakeholders.
What You Will Do
Execute media buying across HarperCollins adult and children’s titles, execute paid social advertising campaigns, collect trends and share findings, and provide and implement recommendations for improvement.
Why It Might Be a Fit
The ideal candidate is creative, data-driven, and experienced in digital market platforms, with strong attention to detail and ability to manage high campaign volume.
Requirements
- 4-year college degree or equivalent work experience
- 2-3 years advertising media buying experience
- Strong hands-on experience with Meta ads is required; experience with other social advertising platforms is strongly preferred
- Proven ability to manage high campaign volume with strong attention to detail
- Comfort with analytics; able to regularly and accurately pull analytics and understand how to interpret the results
- Comfort working closely with different teams and satisfying multiple stakeholders in a fast-paced environment
- Proficiency with creative development tools (e.g. Canva, Veo3) and AirTable a plus
- Strong presentation skills
- Background in consumer marketing preferred
Benefits
- Comprehensive and highly competitive benefits package
- Physical health benefits
- Retirement and savings benefits
- Caregiving benefits
- Emotional wellbeing benefits
- Transportation benefits
- Elective benefits employees may select to best fit the needs and personal situations of our diverse workforce
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