Senior Associate, Content Marketing & Audience Insights

The Senior Associate, Content Marketing & Audience Insights leads the execution and evolution of the Aspen Institute's digital content strategy across primary channels, while helping build the next phase of personalized audience engagement through Aspen Passport. This role partners closely with Communications colleagues, Aspen enterprise teams, and program teams across the Institute to curate, package, and distribute compelling content that strengthens audience connection, grows engagement, and reinforces Aspen's role as a trusted global convener.

What You Will Do

Manage cross-channel content marketing and distribution, edit and optimize homepage and blog content, develop and manage content calendars, package content to support audience growth and deepen engagement across programs, ensure consistent brand voice, tone, and accessibility standards across channels, and identify opportunities to cross-promote program content to broader Institute audiences.

Why It Might Be a Fit

This role requires 3-5 years of experience in digital audience growth strategy, community management, content marketing, or related roles, with demonstrated ability to curate and package content that drives measurable engagement, experience managing social media, and hands-on experience with a CRM (ideally Salesforce).

Requirements

• 3-5 years in digital audience growth strategy, community management, content marketing, or related roles
• Demonstrated ability to curate and package content that drives measurable engagement
• Experience managing social media, including Twitter/X, Facebook, Instagram, LinkedIn, and YouTube
• Hands-on experience with a CRM (ideally Salesforce, including Marketing Cloud and Experience Cloud)
• Proficiency in multitasking and meeting deadlines and working across teams and functions
• Excellent communication skills for teamwork and stakeholder collaboration
• Curiosity, empathy, hustle, and grit

Benefits

• Health benefits
• Dental benefits
• Vision benefits
• Prescription benefits
• Retirement benefits
• Paid leave