Role OverviewJoin Philip Morris International (PMI) as a Senior Brand Manager to lead the commercial brand management of IQOS in the U.S. market. This role involves driving portfolio growth through consumer-insights-led strategy, innovation pipeline development, retail and trade activation, and P&L ownership.
What You Will Do
Own the annual brand plan, lead consumer research programs, develop and execute retail and trade marketing strategies, build and maintain competitive intelligence frameworks, and lead brand health and equity tracking.
Why It Might Be a Fit
The ideal candidate brings deep FMCG/CPG commercial acumen, a proven track record in new product launches, and the ability to translate complex market data into clear, actionable brand strategies.
Requirements
- Bachelor's degree in Business Administration, Economics, Finance, or Marketing
- 5+ years of progressive brand management experience in FMCG/CPG
- Strong analytical and financial acumen with hands-on experience with pricing strategy, demand forecasting, and marketing mix modeling
- Experience working on consumer research programs
- Deep understanding of retail and trade dynamics
- Experience in regulated industries (tobacco, pharmaceutical, alcohol, or similar) is a strong plus
Benefits
- Competitive base salary
- Annual bonus
- Great medical, dental and vision coverage
- 401k with a generous company match
- Incredible wellness benefits
- Commuter benefits
- Pet insurance
- Generous PTO
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