Role OverviewThe Sr. Brand Marketing Manager plays a key role within the Hillsboro, NH based marketing team, responsible for all aspects of marketing, from brand strategy and stewardship to digital/website/eCommerce/community activation.
What You Will Do
Lead, develop, and execute consumer and brand marketing, portfolio analytics, budget initiatives that drive business growth and strengthen brand equity.
Why It Might Be a Fit
The ideal candidate combines strategic thinking & planning, campaign development, and exceptional analytical capabilities to translate consumer and business data into actionable marketing strategies and measurable results.
Requirements
- Monitor marketplace and competitive dynamics to ensure marketing relevance and effectiveness.
- Drive consistent and ownable brand positioning.
- Lead high-visibility brand initiatives from strategy development through execution.
- Develop clear and effective creative briefs and manage agency partners from briefing through implementation.
- Measure performance through ongoing tracking against established goals, optimize programs in real time, and conduct post-campaign analyses for all key initiatives, and share with cross-functional partners.
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