Role OverviewThe Senior Category Insights Analyst serves as a strategic business partner to national clients generating $20M+ in retail sales within a designated regional market. This role is responsible for delivering actionable consumer, category, and marketplace insights that help diagnose business challenges, identify growth opportunities, and drive sales performance.
What You Will Do
The Senior Analyst analyzes multiple data sources, develops reporting solutions, and translates complex information into compelling business recommendations. This individual serves as the subject matter expert in syndicated consumption data and supports both internal and external stakeholders with data-driven decision-making.
Why It Might Be a Fit
The role may also provide guidance and mentorship to Business Intelligence Analysts and contribute to process improvements, reporting enhancements, and data quality initiatives.
Requirements
- Bachelor's degree required
- 3 to 5 years of experience in CPG, retail analytics, category management, or related fields
- Experience working with syndicated data and retail performance metrics required
- Expertise in transforming data into actionable business insights
- Strong experience with syndicated data platforms, including NIQ and Circana
- Proficiency in data visualization and reporting tools such as Power BI, Tableau, or Looker
- Advanced Microsoft Excel skills, including pivot tables, lookups, and data analysis
- Experience with database and analytics tools such as Alteryx or MS Access preferred
- Strong analytical, critical thinking, and problem-solving capabilities
- Excellent communication and presentation skills with the ability to simplify complex analyses
- Strong storytelling and influence skills, enabling recommendations that drive business results
- Ability to manage multiple priorities in a fast-paced environment
Benefits
- Comprehensive Medical, Dental, Vision, and Life Insurance
- 401(k) with Company Match
- Training and Professional Development Opportunities
- Generous Paid Time Off
- Career Growth Opportunities
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