Senior Content Marketing Specialist

SMU Temerlin Advertising Institute
Dallas, TX
Category Marketing
Job Description
Role Overview

This role is an on-campus, in-person position that plays a key role in the Simmons School of Education and Human Development's marketing and communications efforts. The ideal candidate will bring practical expertise in content writing and digital channel management.

What You Will Do

The Marketing Specialist will manage social media, develop and manage content, and use performance reporting to strengthen engagement. They will work with faculty, staff, students, and campus partners to identify and develop stories.

Why It Might Be a Fit

The ideal candidate will have strong interpersonal and verbal communication skills, with the ability to communicate broadly across the University and develop and maintain effective relationships with a wide range of constituencies.

Requirements

  • A Bachelor’s degree is required. A Master's degree preferred.
  • A minimum of two (2) years of work experience independently managing content and communications across multiple channels is required.
  • Experience developing professional written content, managing an active social media presence, and using performance data to inform recommendations for improving marketing efforts is also required.
  • Experience supporting marketing and communications in a complex organization with multiple audiences and stakeholders is preferred.
  • Strong interpersonal and verbal communication skills, with the ability to communicate broadly across the University and develop and maintain effective relationships with a wide range of constituencies.
  • Strong problem-solving skills with the ability to identify and analyze problems, as well as devise solutions.
  • Strong organizational, planning and time management skills.
  • A demonstrated track record of managing projects from concept to execution is required.
  • A strong working knowledge of and/or experience with Adobe Photoshop, Acrobat, InDesign, and Illustrator.
  • Familiarity with Sprout Social social media content management platform, is preferred.

Benefits

  • A broad, competitive array of health and related benefits.
  • A wide range of wellness programs.
  • An array of retirement programs that benefit and protect you and your family throughout your working years at SMU and, if you meet SMU's retirement eligibility criteria, during your retirement years after you leave SMU.
  • Access to a wide variety of professional and personal development opportunities, including tuition benefits.
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