Senior Copywriter

We're looking for a Senior Copywriter to join our team at Holiday Inn Club Vacations. As a senior individual contributor, you'll be responsible for developing high-performing, brand-focused concepts and copy across lifecycle marketing, digital experiences, paid media, sales materials, and other priority touchpoints. You'll use generative AI thoughtfully to expand ideas, accelerate iteration, and improve workflows.

What You Will Do

Your main day-to-day responsibilities will include developing concepts and writing persuasive, audience-first copy across email, landing pages, web, paid social, display, direct mail, video scripts, sales materials, and other integrated channels. You'll also use approved generative AI tools for ideation, research synthesis, message exploration, variation development, editing, and production support.

Why It Might Be a Fit

We're looking for someone who can instill confidence, trust, and respect in those around them, and who can encourage success and build relationships. You'll need to be able to develop campaign ideas, sharpen conversion-focused copy, build testable variations, and translate performance data into smarter creative. You'll also need to be able to partner with strategy, design, CRM, Marketing Technology, analytics, legal, and business stakeholders to continuously improve the work.

Requirements

• Bachelor’s degree in English, Journalism, Communications, Marketing, Advertising, or a related field—or equivalent professional experience.
• Five or more years of professional copywriting experience in an in-house creative team, agency, or similarly fast-paced environment.
• A strong portfolio demonstrating conceptual thinking, polished writing, and performance-focused work across multiple digital channels.
• Demonstrated experience using generative AI tools to improve creative development or content workflows.
• Experience developing copy for A/B or multivariate testing and using performance results to guide iteration.
• Experience collaborating with designers, strategists, marketers, analysts, legal partners, and senior stakeholders from brief through launch.

Benefits

• Dental insurance
• Vision insurance
• Health insurance
• Retirement plan
• Paid holidays
• Flexible work arrangements
• Opportunities for professional growth and development