Role OverviewAs a Senior Creative Strategist at Launch Potato, you will own the end-to-end briefing process for all creative entering production, analyze creative performance data, and maintain a rolling content backlog with 4+ weeks of net-new concepts brief-ready at all times.
What You Will Do
You will write production-ready briefs, manage UGC creators, and lead competitive creative research to identify winning formulas and emerging opportunities.
Why It Might Be a Fit
You will accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high-performers, and you will have the opportunity to work across multiple verticals and formats simultaneously without losing strategic focus.
Requirements
- 5+ years experience with direct response creative strategy ownership and performance media buying
- Performance data fluency: you can read results, identify what's driving them, and translate findings into creative direction
- Experience managing UGC creators from sourcing through delivery
- Ability to work across multiple verticals and formats simultaneously without losing strategic focus
- Strong copywriting ability (scripts, hooks, headlines, ad copy) meaningfully accelerates the briefing process and is a differentiator for this role
- Experience leveraging AI tools like Claude or AI Asset Production tools to drive creative strategy farther
Benefits
- Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato's Levels Framework
- Profit-sharing bonus
- Competitive benefits
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