Role OverviewLaunch Potato is a digital media company that reaches over 30M+ monthly visitors. As a Senior Creative Strategist, you'll own the end-to-end briefing process for all creative entering production, analyze performance data, and maintain a rolling content backlog with 4+ weeks of net-new concepts brief-ready at all times.
What You Will Do
You'll write production-ready briefs, manage UGC creators, and analyze creative performance data to identify winners and flag fatigue. You'll also maintain LP's creative playbook and lead competitive creative research on a regular cadence.
Why It Might Be a Fit
You'll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high-performers. You'll have the opportunity to work across multiple verticals and formats simultaneously, and you'll be rewarded with a competitive benefits package and profit-sharing bonus.
Requirements
- 5+ years experience with direct response creative strategy ownership and performance media buying
- Performance data fluency: you can read results, identify what's driving them, and translate findings into creative direction
- Experience managing UGC creators from sourcing through delivery
- Ability to work across multiple verticals and formats simultaneously without losing strategic focus
- Strong copywriting ability (scripts, hooks, headlines, ad copy) meaningfully accelerates the briefing process and is a differentiator for this role
- Experience leveraging AI tools like Claude or AI Asset Production tools to drive creative strategy farther
Benefits
- Base salary: $100,000 to $125,000 per year, paid semi-monthly
- Profit-sharing bonus
- Competitive benefits
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