Senior Customer Relationship Manager

The Sr. Customer Relationship Manager leads Kia America's aftersales customer relationship management and owner retention strategy, driving initiatives that improve service retention, customer lifetime value, dealer engagement, parts and accessory sales, and overall dealer profitability.

What You Will Do

The role establishes strategic priorities, retention marketing frameworks, and dealer-focused programs that support Service Operations business objectives and enhance the ownership experience. The position is responsible for the strategic direction, execution, optimization, and performance of the Kia Owner Retention Experience (KORE) program and related CRM initiatives.

Why It Might Be a Fit

The role requires a strong understanding of CRM strategies and multi-channel marketing solutions, with experience executing integrated campaigns across email, direct mail, search engine marketing (SEM), social media marketing (SMM), and other digital channels to drive customer engagement, retention, and business performance.

Requirements

• Bachelor’s degree in Marketing, Business, or equivalent work experience
• 5 to 7 years working in Customer Relationship Management (CRM), lifecycle marketing, or equivalent work experience
• Supervisory experience
• Automotive industry experience (such as an OEM field manager or dealership fixed ops mgr.) preferred
• Experience leveraging customer data platforms (CDP), CRM technologies, marketing automation platforms, customer segmentation tools, and analytics solutions
• Demonstrated experience managing external vendors and marketing agencies
• Strong project management skills with the ability to lead cross-functional teams and initiatives
• Comprehensive understanding of CRM strategies and multi-channel marketing solutions
• Experience executing integrated campaigns across email, direct mail, search engine marketing (SEM), social media marketing (SMM), and other digital channels
• Analytical and problem-solving capabilities with a focus on process improvement and effectively collaborating with key stakeholders for problem resolution

Benefits

• Competitive benefits including premium paid medical, dental and vision coverage for you and your dependents
• 401(k) plan matching of 100% up to 6% of the salary deferral
• Paid time off
• Company lease and purchase programs
• Company-wide holiday shutdown
• Paid volunteer hours
• Premium lifestyle amenities at our corporate campus in Irvine, California