Senior Demand Generation

Geoforce is looking for a Senior Demand Generation—a hands-on growth marketer who can move comfortably between strategy and execution. This role is for someone who wants to be directly involved in the ideation, creation, launch, and optimization of campaigns — not simply delegate the work downstream. You will be accountable for — and measured by — qualified leads, marketing-originated pipeline, and marketing-originated bookings.

What You Will Do

Own campaign performance against targets for qualified leads, marketing-originated pipeline, and marketing-originated bookings, and use those results to guide optimization and future investment. Architect targeted campaigns around specific accounts, industries, use cases, customer segments, and commercial priorities.

Why It Might Be a Fit

You should be a learner with strong creative, analytical, and commercial instincts. Someone who cares about both the idea and the details. Someone who can help shape the strategy and then open the tools, build the campaign, and get it into market.

Requirements

• 5+ years of experience in B2B growth marketing, demand generation, integrated marketing, field marketing, campaign marketing, or a closely related discipline.
• Demonstrated experience creating integrated, omnichannel campaigns across a mix of digital, paid, email, social, direct mail/print, field, event, sales, and partner channels that contribute to pipeline, revenue, or customer growth.
• Strong visual instincts and a high standard for messaging, design, branding, and creative execution.
• Experience building integrated, omnichannel campaigns across a mix of digital, paid, email, social, direct mail/print, field, event, sales, and partner channels.
• Meaningful experience using AI and GenAI tools in day-to-day work.
• Strong working knowledge of CRM and marketing automation platforms, campaign tracking, attribution, and funnel management; Salesforce and Pardot experience is strongly preferred.
• Strong analytical instincts and comfort using campaign, funnel, pipeline, and revenue data to set targets, diagnose performance, and make decisions.
• Confidence working directly with sellers, prospects, customers, executives, and external partners.
• Experience supporting tradeshows, field events, or other in-person marketing activations with energy and a smile.
• Strong project-management skills and the ability to manage multiple parallel campaigns, stakeholders, deadlines, and priorities.
• A bias for action and the judgment to know when to analyze further and when to build, test, and learn.

Benefits

• Competitive salary
• Company-sponsored health, dental, vision, life, and AD&D insurance
• 401(k) plan
• Flexible Spending Accounts and dependent care reimbursement
• Generous Paid Time Off and paid holidays
• Access to modern creative, marketing, data, and AI tools
• Collaborative, execution-focused culture with significant opportunity to learn and have visible impact
• Growth, for and at Geoforce