Role OverviewThe Senior Director of Acquisition Marketing will lead product and segment marketing teams to drive strategic marketing initiatives to meet revenue and client diversification goals by acquiring new direct and channel clients.
What You Will Do
This individual will lead a team responsible for the development and execution of multi-channel marketing programs that build brand position, drive demand generation, and provide product marketing and sales enablement aligned to raising brand awareness and demand with employers and value-added reseller channel partners.
Why It Might Be a Fit
The ideal candidate has experience in acquisition and channel marketing in the financial services industry, keeps up with marketing technology changes, is passionate about data, and likes working in a collaborative, fast-paced environment and is focused on driving business results.
Requirements
- 12+ years of experience in Marketing
- 5+ years of leadership experience
- Bachelor’s degree in marketing, Communications, Business, or related field
- Proven leadership experience carrying out marketing efforts, including planning, prioritizing, and implementing go-to-market strategies aligned with business objectives
- Data-driven decision-making and ability to connect business results to marketing
- Lead generation, acquisition marketing, ABM and sales enablement experience required
- Curiosity is key and a strong drive to understand the business and industry.
- Strong leadership and communication skills
- Creativity and innovation
- Client-centric focus and ability to identify and meet internal and external client needs
- Proficiency in marketing automation tools and CRM software as well as Microsoft Office
Benefits
- Occasional travel (10% - 20%)
- Prolonged periods of sitting at a desk and working on a computer
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