Role OverviewThe Senior Director, Brand Marketing will lead the development and execution of integrated brand marketing campaigns for the ClearChoice brand. This role requires a strong background in campaign development, creative strategy, and data-driven decision-making to elevate brand awareness, drive customer engagement, and increase market share.
What You Will Do
Develop and lead the overall brand strategy, oversee multi-channel marketing campaigns, define and maintain the brand's voice, tone, and visual identity, and collaborate with internal teams to align brand strategy with business goals.
Why It Might Be a Fit
The ideal candidate will have a strong understanding of consumer behavior, market segmentation, and competitive positioning, with expertise in managing multi-channel campaigns and excellent leadership and team management skills.
Requirements
- Bachelor's degree in Marketing, Business, Communications, or a related field
- 10+ years of experience in brand marketing
- Strong understanding of consumer behavior, market segmentation, and competitive positioning
- Expertise in managing multi-channel campaigns
- Excellent leadership and team management skills
Benefits
- Paid time off
- Health insurance
- Dental insurance
- Vision insurance
- 401(k) savings plan with match
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