Role OverviewThe Senior Director, Brand PR will lead U.S. earned media strategy and execution across a multi-brand portfolio. This leader will operate as a center of excellence for consumer-focused PR, partnering closely with Brand Marketing leadership while owning Brand PR strategy, standards, ethics, governance, and executional excellence.
What You Will Do
The Senior Director, Brand PR will own the U.S. Brand PR strategy across CELSIUS, Alani Nu, and Rockstar Energy, ensuring PR meaningfully advances each brand's strategy and marketing priorities. They will build annual/quarterly PR roadmaps and integrated calendars aligned to marketing tentpoles, innovation, partnerships, experiential activations, and cultural moments.
Why It Might Be a Fit
The ideal candidate will have 15+ years of progressive experience in consumer/brand PR and earned media, with significant leadership responsibility. They will have a strong track record leading consumer PR programs that span culture, partnerships, experiential moments, and product/innovation storytelling.
Requirements
- 15+ years of progressive experience in consumer/brand PR and earned media
- Significant leadership responsibility
- CPG experience required; beverage strongly preferred
- In-house experience required, including building or scaling internal functions, teams, and operating processes
- Strong track record leading consumer PR programs that span culture, partnerships, experiential moments, and product/innovation storytelling
- AI fluency required: ability to explain and implement how AI improves strategic planning, analysis, content creation, governance, and insights
Benefits
- Comprehensive Medical, Dental & Vision benefits
- Long- and short-term disability
- Life insurance
- 10 Vacation days per year subject to accrual policy
- 11 Company paid holidays
- 401(k) with Company match
- Identity theft and legal services
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