Senior Director, Customer Marketing

Join Imprivata, a team that's all in, to lead and scale our global customer marketing function. As a Sr. Director, Customer Marketing, you will develop and execute programs that strengthen customer retention, deepen engagement, build advocacy, and drive expansion opportunities.

What You Will Do

Lead Imprivata's customer marketing strategy, define the vision, operating model, and customer segmentation strategy, and build and scale customer advocacy and storytelling programs.

Why It Might Be a Fit

The ideal candidate is an experienced people leader with a background in enterprise SaaS, cybersecurity, identity, or another complex B2B technology environment, who is comfortable engaging executive customers and leveraging AI-enabled technologies to scale marketing programs.

Requirements

• Bachelor's degree in Marketing, Business, or a related field; MBA or other advanced degree preferred.
• 12+ years of experience in B2B marketing, including customer marketing, advocacy, lifecycle marketing, product marketing, or customer engagement, with significant experience in enterprise technology.
• 7+ years of experience managing and developing a team.
• Proven success leading and scaling customer marketing, advocacy, reference, review, or customer engagement programs that drive measurable business outcomes, including customer retention, advocacy, expansion, and revenue growth.
• Demonstrated experience leading, coaching, and developing high-performing teams, with the ability to influence and build alignment across cross-functional and matrixed organizations.
• Strong understanding of customer lifecycle strategies, including customer success, renewals, expansion, and the role customer marketing plays in influencing gross revenue retention (GRR), net revenue retention (NRR), and customer growth.
• Exceptional communication, presentation, and storytelling skills, with experience engaging executive audiences and translating complex technical concepts into compelling customer value.
• Strong analytical and operational skills, including experience defining success metrics, interpreting performance data, building dashboards, and using customer and marketing technologies to optimize programs and demonstrate business impact.
• Proven ability to collaborate effectively with Sales, Customer Success, Product Management, Product Marketing, Corporate Communications, and executive leadership to deliver customer-centric marketing strategies.
• Experience in cybersecurity, identity and access management (IAM), healthcare technology, enterprise SaaS, or another complex, highly regulated B2B technology industry preferred.
• Experience partnering with executive customer audiences, including CISOs, CIOs, security leaders, clinical leaders, and other senior enterprise decision-maker preferred.
• Hands-on experience with customer and marketing technology platforms such as Salesforce, Adobe Marketo, Gainsight, or comparable solutions, including AI-enabled tools that improve customer insights, marketing productivity, personalization, and workflow efficiency preferred.
• Demonstrated success building new customer marketing programs, operating models, or teams within high-growth or transformational organizations preferred.

Benefits

• Total compensation range of $287,500.00 to $312,500.00 (inclusive of base salary and variable compensation, such as bonuses and incentives)
• Competitive total rewards package
• Top-notch work environment
• Developmental opportunities
• Desire to have fun