Senior Director, Digital Experience & Performance

The Senior Director of Digital Experience & Performance will lead the College's digital experience strategy, designing and implementing digital experiences across the website, CRM, and marketing automation platforms. This role will oversee performance marketing and channel strategy, including paid search, paid social, display, SEO, retargeting, and integration of earned, owned, and paid media to drive conversion. The Director will also establish KPIs and manage digital analytics, including dashboards, reporting, attribution modeling, and performance insights.

What You Will Do

The main day-to-day responsibilities of this role include leading experimentation and optimization efforts, partnering with Marketing & Communications teams, and ensuring all digital platforms and content meet ADA and WCAG accessibility standards. The Director will also lead, develop, and grow a digital experience and performance team, with responsibility for defining team structure, setting clear goals, and fostering accountability.

Why It Might Be a Fit

This role requires a builder and strategist who can envision a modern, learner-centered digital ecosystem and drive the execution needed to make it real. The ideal candidate will have experience in digital strategy, performance marketing, lifecycle communications, user experience, and data-informed decision making, with a growing emphasis on AI-enabled personalization and automation.

Requirements

• 10+ years of experience in digital strategy, performance marketing, and lifecycle communications
• Proven experience in leading and growing a team
• Strong understanding of digital technologies, including CMS, CRM, marketing automation, analytics platforms, and key tools
• Experience in data-informed decision making and experimentation
• Ability to partner with cross-functional teams, including Marketing & Communications, Recruiting, Enrollment, and Retention

Benefits

• Competitive salary
• Opportunity to define and build something significant at one of the nation's largest community colleges
• Rare opportunity to scale a function over time
• Strong integration across CRM, web experience, and performance marketing
• Cohesive, conversion-focused digital ecosystem that supports institutional growth and reputation