Senior Director, Paid Media Performance

As the Senior Director, Paid Media Performance, you will develop strategic recommendations and own performance for paid user acquisition of paid media across search, social and programmatic channels, as well as programmatic/DSP investment for the full Paramount+ title portfolio.

What You Will Do

You will lead and develop a team of paid media specialists across search, social and programmatic disciplines, while also managing media partner relationships and multi-million dollar media budgets across channels.

Why It Might Be a Fit

This is a senior leadership role accountable for results across multiple campaigns, channels, and disciplines. Requiring solid people leadership, sound judgment on decisions that carry real business risk, and the ability to drive priorities and influence direction across the organization.

Requirements

• 12+ years of experience in paid media/digital performance marketing across paid search, social and programmatic channels, with 5+ years of people management experience leading teams.
• Bachelor’s degree or equivalent experience.
• Proven ability to develop strategic recommendations and drive priorities for multiple large paid media programs across paid search, social platforms and programmatic DSPs.
• Hands-on experience planning, executing, and optimizing programmatic campaigns within at least one major DSP.
• Deep track record owning CPA and efficiency targets and managing large media budgets across channels and formats to performance goals.
• Experience developing audience strategy, testing for incrementality, and platform/channel testing, and using measurement to inform decisions.
• Exemplary cross-functional leadership and communication skills.
• Sound judgment on decisions that carry business risk, and the ability to recommend resourcing and staffing to meet objectives.
• Solid data and analytics fluency, including comfort with platform/DSP reporting, BI tools, and experimentation or measurement frameworks to turn performance data into decisions.
• Hands-on platform experience across social and/or programmatic and a working command of the day-to-day execution the team performs, while now leading strategy rather than executing in-platform.
• Experience in entertainment, streaming, or media/subscription businesses.
• Experience with social ad management/ad-serving platforms and/or programmatic DSPs beyond DV360, Yahoo DSP, Amazon DSP, and Samsung DSP.
• Experience with project management tools.
• Relevant platform or DSP certifications or equivalent.

Benefits

• Medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program, and PTO.
• Generous paid time off.