Senior Finance Analyst - Marketing

Requirements

• Partner with the Marketing team to develop and manage budgets, forecasts, and long-range plans for marketing programs, campaigns, and initiatives.
• Build and maintain financial models to assess ROI, payback periods, and profitability for marketing spend across channels (digital, brand, events, partnerships, etc.).
• Provide financial insights on campaign performance, customer acquisition cost, and lifetime value.
• Support the development of business cases for new marketing initiatives, including scenario analysis and sensitivity testing.
• Analyze trends in marketing spend efficiency and identify opportunities for cost optimization or performance improvement.
• Prepare regular reports, dashboards, and presentations for senior leadership highlighting key metrics and performance drivers.
• Collaborate with cross-functional teams including Marketing, FP&A, and Data Analytics to ensure data accuracy and alignment between financial and marketing performance metrics.
• Ensure compliance with corporate financial policies and contribute to process improvements in financial planning and analysis.

Benefits

• Generous Paid Time Off
• 401k Matching
• Retirement Plan
• Tuition Reimbursement