Senior Manager - Paid Social

The Senior Manager, Paid Media will own the strategy, performance, and evolution of our enterprise paid social program. This is a highly strategic, hands-on leadership role for a performance marketer who understands that great paid social sits at the intersection of media, creative, audience, data, experimentation, and increasingly, AI.

What You Will Do

Develop and lead the enterprise paid social strategy across various platforms, establish channel roles, investment strategies, audience approaches, campaign structures, and testing roadmaps aligned to business objectives. Evaluate, adopt, and scale AI capabilities within the ad platforms and identify and integrate external AI tools.

Why It Might Be a Fit

10+ years of experience in paid social, performance marketing, or digital marketing, with increasing ownership and strategic responsibility. Proven track record scaling paid social programs across Meta, TikTok, Reddit, and Nextdoor, with deep, hands-on expertise in Meta, TikTok, and YouTube.

Requirements

• 10+ years of experience in paid social, performance marketing, or digital marketing
• Proven track record scaling paid social programs across Meta, TikTok, Reddit, and Nextdoor
• Deep, hands-on expertise in Meta, TikTok, and YouTube
• Experience managing annual paid social budgets of $15M or more
• Proven track record managing enterprise-level paid social programs across acquisition, consideration, conversion, and/or retention
• Deep knowledge of AI tools, both within the ad platforms and externally
• Exceptional understanding of performance creative and what makes it work in a paid social environment
• Demonstrated experience building creative testing programs and translating results into actionable insights
• Strong analytical skills and the ability to connect media metrics to business outcomes
• Experience managing and holding external agencies accountable for strategy and performance
• Strong strategic thinking, with the ability to move between high-level strategy and tactical execution
• Excellent communication and presentation skills, with the ability to influence senior stakeholders, executives, and agency partners

Benefits

• Health benefits
• Paid time off and holiday pay
• Wellness program
• Professional development & career advancement opportunities
• Lots of perks