Senior Manager, Culture Marketing Seeding

As Senior Manager, Cultural Marketing Seeding, you will lead the development and execution of Culture Marketing seeding strategy in partnership with the Director of Culture Marketing Seeding. You will own product planning, inventory governance, operational frameworks, and performance measurement to maximize product investments and enable scalable support of adidas' global talent, partner, and influencer networks.

What You Will Do

Seeding Strategy: Lead the development and execution of Culture Marketing seeding strategy aligned with brand priorities, cultural relevance, and consumer impact. Allocation Governance: Establish seeding frameworks, allocation principles, and prioritization models that maximize product investment and support strategic talent and partner relationships.

Why It Might Be a Fit

This role is strategically important to strengthening operational discipline, improving visibility into seeding performance, and ensuring resources are deployed against the brand's most important cultural opportunities.

Requirements

• Strong knowledge of the sports industry with a demonstrated passion for fashion, streetwear, and relevant cultural trends.
• Strong strategic planning and prioritization skills with the ability to balance long-term objectives and immediate business needs.
• Strong understanding of inventory management, product allocation, and operational planning.
• Demonstrated ability to influence senior stakeholders and build alignment across a complex matrix organization.
• Data-driven approach to decision making with the ability to translate insights into clear business actions.
• Strong financial acumen, including experience with budgeting, forecasting, spend management, and vendor oversight.
• Strong attention to detail with a results-focused approach to execution.
• Ability to prioritize and oversee multiple projects in a fast-paced environment.
• Demonstrated leadership capabilities with the ability to establish accountability, foster collaboration, and develop team capabilities.

Benefits

• Comprehensive medical coverage including HSA with employer funding or FSA options, dental, vision, and prescription plans.
• Adoption, surrogate, and fertility support programs.
• Short and long term disability coverage.
• Basic life and AD and D insurance with supplemental employee paid options.
• 401(k) plan and Stock Purchase Plan with employer match or applicable adidas contributions.
• Education assistance for eligible full time employees.
• Paid parental and other eligible leave programs.
• Flexible Time Off accrued at 0.4388 hours per day for employees with less than five years of service, increasing with tenure.
• Twelve Company-Designated paid holidays, including a Floating Holiday, plus milestone Service Time Off for eligible employees.
• Employee product discounts and access to wellness and Employee Assistance programs.