Senior Manager, Digital Experience

Imprivata
Waltham, MA
Category Marketing
Job Description
Role Overview

The Senior Manager, Digital Experience owns the company's public web presence as a strategic growth engine. This leader will be responsible for defining and executing the website roadmap, optimizing the digital customer journey, driving organic growth through SEO and Generative Engine Optimization (GEO), improving conversion performance, and managing the technologies that power a best-in-class digital experience.

What You Will Do

Own the strategy and roadmap for the corporate website, lead the ongoing evolution of the website as a high-performing digital channel, improve the overall digital experience by enhancing navigation, information architecture, usability, accessibility, and customer journeys.

Why It Might Be a Fit

The ideal candidate will have strong knowledge of SEO, Generative Engine Optimization (GEO), conversion rate optimization, website analytics, and personalization strategies, as well as experience using Google Analytics 4, Google Search Console, Google Tag Manager, Ahrefs, SEMRush, and related analytics platforms.

Requirements

  • Bachelor's degree in Marketing, Digital Marketing, Business, Communications, Computer Science, or a related discipline
  • 7+ years of experience developing website strategy and digital customer experiences that drive measurable business outcomes
  • Strong knowledge of SEO, Generative Engine Optimization (GEO), conversion rate optimization, website analytics, and personalization strategies
  • Experience with enterprise content management systems such as Drupal, Adobe Experience Manager, Sitecore, or HubSpot CMS
  • Experience using Google Analytics 4, Google Search Console, Google Tag Manager, Ahrefs, SEMRush, and related analytics platforms
  • Experience managing external agencies, vendors, and cross-functional initiatives
  • Strong analytical, communication, organizational, and project management skills
  • Ability to influence stakeholders and lead strategic initiatives across multiple business functions
  • Experience leading or mentoring team members preferred

Benefits

  • Total compensation range of $213,900.00 to $225,400.00 (inclusive of base salary and variable compensation, such as bonuses and incentives)
  • Top-notch work environment
  • Developmental opportunities
  • Competitive total rewards package
  • Desire to have fun
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