Role OverviewThe Senior Manager of Digital Marketing is a key leader within our marketing strategy team, responsible for overseeing and executing digital marketing campaigns with agency partners. You'll use your expertise in paid media to help grow customer acquisition and drive e-commerce revenue growth.
What You Will Do
You'll lead the development and execution of multi-channel campaigns across digital channels to reach digital growth goals, analyze performance and learnings from previous campaigns to inform future strategies, and track, analyze, and report on weekly and monthly campaign metrics.
Why It Might Be a Fit
The ideal candidate has a passion for the ever-changing landscape of digital media and a natural curiosity to learn, test and drive growth. You'll be comfortable writing briefs and leading meetings with both internal and external partners.
Requirements
- Minimum 7+ years in strategic omni-channel marketing
- Working knowledge of Paid Social campaign planning and optimizations (Meta, Pinterest)
- Working knowledge of leading agencies in Paid Search campaigns
- Working knowledge of additional paid media placements, such as Digital Display, Connected TV and Affiliate Marketing
- Proven track record of developing and executing successful digital marketing campaigns
- Proficiency in digital marketing tools and reporting on marketing KPIs
- Strategic thinker that understands the crossroads of campaign performance and creative
- Highly organized and able to operate independently and manage agency relationships
Benefits
- Self-Managed PTO
- Affordable Health Insurance
- Profit Sharing Bonus
- Parental Leave
- Flex Spending Accounts
- Additional Insurance
- 401k + 5% Match
- Fashion Discount
- Flexible Work Model
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