Senior Manager Direct Marketing - US base (flexible home base)

Mercy Corps
Washington, OR
Category Marketing
Job Description
The Senior Manager of Direct Marketing is responsible for planning and implementing Mercy Corps’ mass market direct marketing channels/programs with a focus on renewal, reactivation, and upgrading of the MC mass market donor file. The person works with the Director of Direct Marketing and multiple internal teams and external direct marketing fundraising agency partner(s) to create and manage direct response messaging, storytelling and production for full suite of fundraising content. This role works closely with our Development Operations team and our fundraising agency partner(s) to implement monthly campaigns for offline channels such as direct mail and telemarketing and various other channels to support our Sustainer program.

Requirements

  • Bachelor's degree in Marketing, Communications, or other relevant field, or equivalent experience
  • 6+ years of experience in direct response fundraising marketing, that demonstrates progressive levels of responsibility and expertise, preferably with experience in nonprofit fundraising including a thorough understanding of fundraising practices and ethics
  • Proven success with translating fundraising strategies and goals into effective campaigns across multiple channels and communication formats
  • Track record of using purposeful storytelling to drive organizational impact and business results in a nonprofit, foundation, or NGO setting
  • Demonstrated ability to adapt communications' style and message for a variety of audiences; portfolio of writing samples required
  • Experience with leveraging data and performance results to shape strategy and creative concepts
  • Excellent verbal and written communication skills with the ability to think strategically
  • Exceptional attention to detail
  • Experience managing relationships with outside vendors and consultants
  • Experience working in cross-functional teams

Benefits

  • Generous Paid Time Off
  • 401k Matching
  • Tuition Reimbursement
  • Relocation Assistance
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