Senior Manager, Marketing Analytics

The Senior Manager of Marketing Analytics will own marketing analysis across Turtlebox's full marketing ecosystem. This role will serve as the primary analytical partner to the broader marketing organization and the primary point of contact for the company's external performance marketing agency.

What You Will Do

Own end-to-end marketing analytics across performance marketing, brand marketing, and owned channels. Define KPIs and measurement frameworks across customer acquisition, conversion, retention, engagement, brand health, and marketing efficiency.

Why It Might Be a Fit

This role requires a strong foundation in attribution, experimentation, forecasting, dashboarding, customer economics, and cross-channel measurement. Experience analyzing paid media and owned channels, including Email, SMS, PR, and Social, is also required.

Requirements

• Minimum 10 years of relevant experience in marketing analytics, growth analytics, performance marketing analytics, customer analytics, or related strategy and insights roles.
• Bachelor's degree from a reputable university required; degree in Marketing, Business, Economics, Statistics, Mathematics, Data Analytics, or a related field preferred.
• Proven experience measuring and optimizing both performance marketing and brand marketing in a consumer-facing business.
• Demonstrated success working with, managing, or holding accountable a third-party performance marketing agency.
• Strong foundation in attribution, experimentation, forecasting, dashboarding, customer economics, and cross-channel measurement.
• Experience analyzing paid media and owned channels, including Email, SMS, PR, and Social.
• Advanced Excel skills and strong experience with analytics and business-intelligence tools; familiarity with SQL, GA4, Shopify, attribution platforms, CDPs, or similar tools preferred.

Benefits

• Complimentary lunch every day.
• 12 annual holidays plus Paid Time Off.
• Comprehensive health benefits & 401k matching.
• Awesome discounts to complete your Turtlebox collection!