Role OverviewJoin a big-five publisher and be part of our mission to inspire the world. The Fiction team for HarperCollins Christian Publishing prides itself on strong author relationships, award-winning content, and a cohesive team environment. The Senior Manager will oversee and execute tactics that facilitate the sale of our books online, planning, executing, and managing all paid ad and affiliate/branded campaigns on Amazon and across social media platforms.
What You Will Do
Run highly effective paid ad campaigns, continually optimizing through testing, keyword analysis, bidding strategy, etc. for best performance. Work with IT and other teams to manage our two websites and create landing pages for each of our books. Provide updates on website performance and work closely with marketing managers and editorial team to ensure each title has the best Amazon A+ content, metadata, SEO, and keywords.
Why It Might Be a Fit
This role requires strong analytical and metrics-based decision-making experience, proven experience with and enthusiasm for executing paid advertising and managing ad performance, and experience managing multiple competing priorities, duties, and/or projects.
Requirements
- Minimum of 5 years of experience in ad campaign management, product marketing, Amazon ads, or e-commerce/website experience, and/or related fields.
- Amazon Marketing Services (AMS) ad platform expertise and best practices.
- Understanding of WordPress and WordPress website management.
- Experience with video ad best practices for Reels, Stories, YouTube, and TikTok.
- Experience with product launches preferred.
- Book experience preferred but not required.
Benefits
- Equal opportunity employer
- Reasonable accommodation for qualified individuals with disabilities
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