Role OverviewThe Sr. Manager, Retail Experience leads the strategy, team, budget, and execution of the Lids retail experience across stores, new store openings, and live consumer activations. This role establishes the overarching point of view for how brand, product, and campaign stories come to life physically, while continuously identifying opportunities to improve store visuals, fixtures, and the overall consumer shopping experience.
What You Will Do
Own and evolve the overarching Retail Experience strategy and point of view across all Lids Core, Specialty & SIS stores, mall marketing/OOH, new store openings, and live consumer experiences. Translate company, campaign, brand, product, and seasonal priorities into compelling physical experiences that bring marketing stories to life throughout the consumer journey.
Why It Might Be a Fit
The ideal candidate will have 7+ years of experience in retail marketing, visual merchandising, experiential marketing, brand marketing, store design, retail experience, or a related field, with a strong strategic thinking ability, and experience translating integrated marketing campaigns and product stories into compelling physical consumer experiences.
Requirements
- Bachelor’s degree in Marketing, Visual Merchandising, Design, Retail Management, Business, or a related field.
- 7+ years of experience in retail marketing, visual merchandising, experiential marketing, brand marketing, store design, retail experience, or a related field.
- Previous people-management experience with a demonstrated ability to coach, develop, prioritize, and lead a high-performing team.
- Strong strategic thinking with the ability to establish a clear vision and point of view for retail and experiential storytelling.
- Proven experience translating integrated marketing campaigns and product stories into compelling physical consumer experiences.
- Experience supporting new store openings, remodels, fixture programs, or retail environment enhancements within a multi-store retail organization.
- Ability to assess physical retail environments and develop recommendations that improve consumer navigation, product discovery, visual storytelling, fixture functionality, and overall store experience.
- Demonstrated experience developing and managing annual budgets, with strong financial acumen and the ability to forecast, track, prioritize, reconcile, and optimize investments.
- Strong understanding of visual merchandising, signage, environmental design, retail customer journeys, experiential marketing, and store execution.
- Demonstrated ability to lead complex cross-functional initiatives and influence stakeholders across multiple levels of an organization.
- Strong vendor management and negotiation skills, including experience overseeing agencies, production, fabrication, installation, budgets, and complex timelines.
- Ability to move fluidly between big-picture strategic thinking and executional detail.
- Strong communication, presentation, storytelling, project management, and stakeholder-management skills.
- Strong commercial mindset with the ability to connect creative ideas to consumer and business objectives.
- Ability to manage multiple priorities and make thoughtful decisions in a fast-paced environment.
- Strong understanding of retail, sports, fashion, culture, experiential marketing, and emerging consumer trends.
- Proficiency in Microsoft Office and PowerPoint; familiarity with Adobe Creative Suite, planogram, space-planning, budget-management, or project-management tools preferred.
Benefits
- Comprehensive medical, dental, and vision coverage
- Retirement plan with company match
- 100% employer-paid benefits, including short-term and long-term disability, life and AD&D insurance, and an Employee Assistance Program
- Paid Time Off
- Generous employee discount and exclusive perks
- Ongoing career development and professional training, including discounted secondary education and certification reimbursement
- A collaborative, innovative, and team-oriented work environment
- Early Wage Access options
- Bonus eligibility depending on position level
]]>