Role OverviewThis hands-on role will connect campaign and customer data to business results, helping marketing leadership understand what is working and where to invest.
What You Will Do
Analyze performance across digital advertising, email, direct mail, branch and community marketing. Build Power BI dashboards and reports tracking acquisition costs, conversions, campaign ROI and customer lifetime value.
Why It Might Be a Fit
Shape the marketing measurement approach, build reporting capabilities and directly influence business decisions in a collaborative environment.
Requirements
- 4+ years of experience in marketing analytics, performance measurement or a related data-focused marketing role
- Hands-on Power BI experience and working knowledge of SQL
- Demonstrated ability to turn analysis into business recommendations and measurable results
- Strong communication skills, including presenting findings to non-technical and executive audiences
- Experience combining data from multiple systems and working collaboratively across teams
Benefits
- Banking or financial services experience preferred
- Google Analytics, CRM and marketing automation experience helpful
- Klaviyo familiarity is a plus
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