Senior Marketing Manager - Subscriptions

Bloomberg
New York, NY
Category Communications
Job Description
We're seeking a highly-motivated marketer to join the Subscriptions marketing team and support the development, execution and measurement of our full-funnel enterprise B2B marketing campaigns. The Senior Marketing Manager - Subscriptions will develop the full year campaign strategy and oversee the B2B marketing calendar, and will work hand-in-hand with our editorial, product, creative, lifecycle, and paid media teams as well as relevant external agencies to launch high-impact campaigns that hit our objectives.

Requirements

  • 6+ years experience in marketing, either in-house or in an agency - B2B and/or B2C experience welcome.
  • Experience working in media a bonus, but not required.
  • Experience managing marketing campaigns for different objectives from upper to lower funnel, and for a variety of products.
  • Experience communicating directly with a Sales Department to co-plan marketing initiatives
  • Hands on experience using an enterprise-level CRM such as Salesforce, Pipedrive, HubSpot, etc.
  • Strong collaboration skills and the ability to bring people from across the organization together
  • Adaptability and ability to manage multiple projects at once in a fast-paced news environment
  • Strong project management skills and organization - experience working with Asana or other project management skills is a plus
  • Synthesization skills; ability to find insights within reporting and clearly communicate key findings to stakeholders
  • Excellent communication and stakeholder management skills
  • Stellar written and verbal English communication skills with an eye for good marketing copy
  • A love for the news and keeping up with media trends

Benefits

  • Competitive compensation
  • Comprehensive healthcare coverage
  • Programs to support you and your family through different life stages, from parental leave to generous retirement savings plans
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