Senior Marketing Manager, Digital Media & Automotive Marketing

Hearst
New York, NY
Category Communications
Job Description
Hearst Autos is seeking a Senior Marketing Manager to join the Marketing team and focus on digital media and automotive marketing. This role requires a digital native with experience in experiential marketing, cross-platform programs, and a strong understanding of automotive advertising. The ideal candidate will be responsible for developing innovative strategies, collaborating with sales, and managing all aspects of experiential events to deliver engaging marketing campaigns.

Requirements

  • Develop innovative, revenue-generating, advertising-driven ideas.
  • Work with sales teams to move business forward.
  • Create marketing materials.
  • Develop opportunities for automotive industry RFPs and pitches.
  • Collaborate with marketing teams across Hearst magazine portfolios.
  • Stay informed of automotive industry trends.
  • Lead experiential event conceptualization and execution.
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