Role OverviewThe Senior Marketing Manager, Growth is responsible for driving qualified lead flow, optimizing the conversion funnel, and turning marketing activity into booked sales conversations and submitted applications. This role owns paid media strategy, email and list marketing, funnel architecture, and conversion copy — ensuring every marketing dollar and every touchpoint moves the right founders closer to becoming Scalable clients.
What You Will Do
Manage and grow Scalable's email list, write and deploy conversion copy, architect and optimize the full conversion funnel, own paid media strategy, direct the Revenue Operations Manager, and report on key marketing performance metrics.
Why It Might Be a Fit
Success in this role is measured by MQL volume, application rate, booked meetings, and net new Scale & Exit Accelerator enrollments. The ideal candidate has 6+ years of experience in growth marketing, direct experience marketing to founders, and proven experience inside a high-ticket coaching or consulting business.
Requirements
- 6+ years of experience in growth marketing, demand generation, or conversion marketing
- Direct experience marketing to founders, SMB owners, or entrepreneurial audiences
- Proven experience inside a high-ticket coaching, consulting, mastermind, or info-product business
- Strong conversion copywriting skills
- Proven track record managing and monetizing a 10,000+ person email list
- Experience building and optimizing high-ticket conversion funnels
- HubSpot mastery
- AI fluency
- Strong collaboration and communication skills
Benefits
- Competitive Salary + Performance-Based Compensation
- Health, Dental, + Vision Insurance
- HSA Plan with Company Matching
- Company-Paid Telemedicine Plan
- Company-Paid Mental Wellness, Financial Wellness, + Legal Counseling Services
- Company-Paid Life and Disability Insurance
- Unlimited PTO
- 401K Plan with Company Matching
- Parental Leave
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