Senior Marketing Manager

HarperCollins
Nashville, TN
Category Operations
Job Description
Role Overview

The ideal candidate combines strategic and relationship skills of an experienced title marketer with the instincts of a modern content marketer. This person knows how to identify audiences, find ideas within a book, and translate those insights into marketing that builds audience, generates demand, and drives sales.

What You Will Do

Own integrated marketing campaigns for assigned authors and titles, develop audience-first content strategies, partner with digital and creative teams, and test and learn to continually improve marketing effectiveness.

Why It Might Be a Fit

The ideal candidate has 5–7+ years of experience in book marketing, consumer marketing, digital marketing, content marketing, publicity, or a related field, and has strong instincts for audience, positioning, consumer messaging, content, and creative strategy.

Requirements

  • 5–7+ years of experience in book marketing, consumer marketing, digital marketing, content marketing, publicity, or a related field
  • Bachelor’s degree in Marketing, Communications, Publicity, English, Journalism, or a related field, or equivalent professional experience
  • Book publishing experience, experience marketing nonfiction and/or to Christian audiences, and experience using AI within marketing workflows are preferred

Benefits

  • Reasonable accommodation for qualified individuals with disabilities
  • Equal opportunity employer
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