Role OverviewThe Senior Manager, Marketing, supports market awareness, demand generation, and commercial enablement for West's high-value containment and delivery solutions. This role leads execution of go-to-market programs, product positioning, campaign development, and customer-facing messaging to support measurable revenue growth and strategic account expansion across pharmaceutical and biotechnology markets.
What You Will Do
Support development and lead execution of global marketing initiatives, lead execution of go-to-market strategies and plans for new and existing products, develop and refine target segments, customer personas, value propositions, and messaging strategies.
Why It Might Be a Fit
The ideal candidate will have demonstrated success influencing cross-functional marketing initiatives, a strong understanding of demand generation, digital campaigns, performance analytics, and marketing effectiveness measurement, and experience using AI-enabled and digital marketing tools.
Requirements
- Bachelor's Degree in Marketing, Business, Science, Engineering or related fields
- Minimum 7 years of progressive marketing experience
- Experience executing go-to-market plans for complex or technical product portfolios
- Experience translating technical or engineering-based offerings into clear, differentiated value propositions
- Experience supporting or leading new product launches
- Experience developing content and campaigns that align to how customers research, self-educate, and evaluate solutions
Benefits
- Benefit programs to empower physical, mental, emotional, and financial health
- Opportunities for lifelong learning, growth, and development
- Sedentary work involves sitting most of the time
- Travel requirements: up to 52 business days per year
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