Role OverviewYou are the first dedicated marketing hire at VetPowered. You will own two revenue motions: a direct-to-consumer product business and a defense manufacturing business. You will build the attribution model that proves which one your work moved.
What You Will Do
You will own the twelve-month marketing plan and budget for VetPowered, plus a supporting awareness plan for Workshops for Warriors. You will define positioning and messaging for both brands and establish the content standards and approval path.
Why It Might Be a Fit
You will be measured on thirteen fixed measures, including attributed RFQs, net revenue from branded products, and marketing Contribution Ratio. You will work inside real constraints, including shop-floor content passing a written export-control screen before it posts.
Requirements
- Seven or more years of progressive marketing experience
- Hands-on short-form video production and editing
- Built marketing attribution from scratch in Salesforce or a comparable CRM
- Owned a direct-to-consumer e-commerce site and its commercial results
- Managed creators, influencers, or brand ambassadors under written agreements
- Able to work onsite in San Diego five days per week
Benefits
- Medical (50% employer contribution)
- Dental and vision coverage (100% employer contribution)
- 401k program with employer match
- 8 paid holidays
- Flexible work hours (position dependent)
- Paid time off
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