Role OverviewThe Senior Marketing Manager owns MoMA's audience acquisition engine, translating investment across paid social, brand and influencer partnerships, and community cultivation into measurable, scalable growth.
What You Will Do
This role is responsible for building the strategy and optimizing MoMA’s full-funnel media and partnerships investment - balancing brand and marketing objectives - this position will advance measurement frameworks that connect awareness to conversion.
Why It Might Be a Fit
The role requires a strong analytical mindset with the ability to translate data into strategic recommendations, experience managing vendors and external partners with strong negotiation skills, and the ability to connect audience insights, media strategy, and business outcomes.
Requirements
- Bachelor’s degree
- five to seven years of experience in paid media strategy and execution across digital and offline channels
- proven track record managing multi-channel campaigns with measurable business impact
- deep understanding of media planning, buying, optimization, and measurement frameworks
- experience managing vendors and external partners with strong negotiation skills
- strong analytical mindset with the ability to translate data into strategic recommendations
- experience working cross-functionally in complex organizations
- ability to connect audience insights, media strategy, and business outcomes
- brings structure, clarity, and efficiency to campaign execution
- clear, concise, and effective in presenting to senior stakeholders
Benefits
- Dental insurance
- Vision insurance
- Health insurance
- Retirement plan
- Paid time off
- Paid holidays
- Life insurance
- Disability insurance
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