Role OverviewThe Senior Manager, Patient Marketing plays a key role in developing and executing patient-focused marketing initiatives across our oncology portfolio. Reporting to the Director of Patient Marketing, this role will manage day-to-day execution of digital and patient engagement programs, ensuring that campaigns are impactful, innovative, and fully compliant.
What You Will Do
Lead execution of patient-facing digital campaigns across websites, email/CRM, social media, paid media, and emerging channels. Manage day-to-day performance of branded and unbranded websites, optimizing UX, content, monitor metrics and analytics.
Why It Might Be a Fit
The ideal candidate brings strong digital marketing expertise, patient-centric thinking, and proven ability to manage complex projects across cross-functional teams and agency partners.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or related field
- 6+ years of progressive marketing experience within the pharmaceutical, biotech, or healthcare industry
- Minimum 3 years in digital or patient marketing, preferably in oncology or specialty care
- Experience managing agencies, budgets, and cross-functional teams
- Strong knowledge of digital marketing strategies (web, CRM, SEO/SEM, social media)
- Familiarity with regulatory/legal (MLR) processes in healthcare marketing
Benefits
- Medical
- Dental
- Vision
- Flexible time off
- 401(k)
- Life and disability insurance
- Recognition programs
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