Senior Marketing Operations Manager

ConnectWise
USA, FL
Category Data Analyst
Job Description
ConnectWise is seeking a Senior Marketing Operations Manager to drive demand generation through technology, data, and AI. This role will work closely with the Demand Gen team to optimize programs, monitor performance, and translate business needs into operational requirements. The ideal candidate will be a hands-on strategist, passionate about using technology and AI to improve marketing outcomes.

Requirements

  • 6–10 years of experience in marketing operations, demand generation operations, or revenue operations in a B2B SaaS environment.
  • Proven expertise in marketing automation platforms (Marketo/HubSpot/Pardot), Salesforce CRM, and analytics tools (Tableau, Looker, PowerBI, etc.).
  • Strong understanding of demand generation funnels, campaign attribution, and pipeline metrics.
  • Hands-on experience implementing AI-driven marketing solutions (e.g., content generation, predictive scoring, chatbots, recommendation engines).
  • Excellent stakeholder management and communication skills.
  • Working in an onsite/hybrid/remote environment.
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