Senior Marketing Strategist

Butler/Till
City of Rochester, NY
Category Operations
Job Description
Role Overview

A Senior Marketing Strategist is a strategic marketing consultant who combines deep media marketing expertise with executive-level relationship management and consultative sales excellence to retain and grow high-value client relationships.

What You Will Do

Translate complex campaign data into clear, credible performance narratives, conduct deep-dive campaign audits, develop and deliver performance narratives, synthesize campaign learnings into optimization recommendations, and maintain current knowledge of digital media platforms.

Why It Might Be a Fit

The ideal candidate will have 6+ years of experience in media buying, campaign management, performance marketing, or digital marketing analytics, and a strong understanding of campaign performance metrics, attribution, ROI measurement, and the ability to identify root causes of performance variances.

Requirements

  • 6+ years of experience in media buying, campaign management, performance marketing, or digital marketing analytics
  • Proven experience translating complex data and marketing metrics into clear business narratives and actionable recommendations
  • Demonstrated expertise in one or more digital channels (paid search, social media, programmatic, display, Search Engine Optimization)
  • Experience in consultative selling, account retention, or customer success roles in B2B marketing or media services environments
  • Strong understanding of campaign performance metrics, attribution, ROI measurement, and the ability to identify root causes of performance variances
  • Bachelor's degree in Marketing, Business, Communications, Economics, or related field—or equivalent combination of education and professional marketing experience

Benefits

  • ESOP (employee stock ownership plan)
  • Annual bonus
  • Full benefits package
  • Paid time off benefits
  • 100% paid parental leave
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