Senior Media Buyer - Email Conversion Strategist

Spark Recruiting
Lehi, UT
Category Communications
Job Description
Senior Media Buyer | Email Conversion Guru for a growing e-commerce brand in the health and food industry. Develop and execute comprehensive media buying strategies and architect email flows to optimize ad spend and drive conversions.

Requirements

  • Develop and execute comprehensive media buying strategies across digital platforms
  • Architect and manage multiple email flows using Klaviyo
  • Conduct A/B testing on headlines, copy, and creatives
  • Analyze performance data to inform media buying decisions
  • Create and utilize data analytics frameworks to measure campaign effectiveness
  • Serve as a key strategic voice in the company's total marketing process
  • Write compelling ad copy, headlines, and email content
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