Senior Paid Media Strategist

The Senior Paid Media Strategist manages and optimizes paid advertising performance across multiple Company brands and domains, overseeing separate ad accounts on platforms such as Google Ads and Microsoft Advertising. This role drives sales growth and improves spend efficiency through disciplines campaign management, product feed optimization, testing, and clear performance reporting.

What You Will Do

Own day-to-day strategy and execution of paid search and shopping programs across multiple advertising accounts and Company domains, including Google Ads and Microsoft Advertising, ensuring alignment to revenue and efficiency goals. Manage large advertising budgets, pacing spend appropriately while optimizing for core KPIs such as ROAS, CPA, conversion rate, revenue, and contribution margin efficiency.

Why It Might Be a Fit

We have a competitive wage and benefit package that includes Medical, Dental, Vision, Short & Long-term Disability, Life Insurance, Hospital Insurance, Vacation, Paid Time Off, Employee Assistance Program, Identity Guard, Legal Assistance, Pet Insurance, Volunteer Time Off, Paid Parental Leave, and a 401(k) plan.

Requirements

• Bachelor’s degree in Marketing, Business, Analytics, or a related field (or equivalent work experience)
• 5+ years of hands-on experience managing large-budget PPC/search advertising accounts with proven performance improvement outcomes
• Deep expertise in Google Ads account management, account structure strategy, and advanced optimization techniques
• Strong ecommerce background; Shopify experience preferred, including familiarity with how product data and site changes impact paid media performance
• Demonstrated expertise in data feed management for product ads (Merchant Center, feed diagnostics, attributes, custom labels, disapprovals, supplemental feeds/feed rules, promotions)
• Strong analytical skills with experience using analytics/reporting tools (GA4, Looker Studio or similar, Excel/Sheets)
• Ability to translate business goals into measurable PPC strategy and communicate performance clearly to cross-functional partners
• Detail-oriented, highly organized, and capable of managing multiple domains/accounts simultaneously
• Excellent problem-solving skills; comfortable operating in a test-and-learn environment and driving new approaches when conditions change
• Effective communication and collaboration skills to work cross-functionally with Ecommerce and other teams
• Enthusiasm for working in an organization where structure is evolving and flexibility and teamwork are necessities

Benefits

• Medical
• Dental
• Vision
• Short & Long-term Disability
• Life Insurance
• Hospital Insurance
• Vacation
• Paid Time Off
• Employee Assistance Program
• Identity Guard
• Legal Assistance
• Pet Insurance
• Volunteer Time Off
• Paid Parental Leave
• 401(k) plan