Senior Paid Search Specialist

Butler/Till
City of Rochester, NY
Category Operations
Job Description
Role Overview

The Senior Paid Search Specialist owns and oversees all Paid Search strategy, planning, and execution across the agency enterprise. They manage and analyze campaign performance, set strategy, and make optimizations to meet client KPIs.

What You Will Do

The role involves managing and maintaining Paid Search campaigns, recommending and implementing changes to optimize campaign performance, and collaborating with cross-functional teams to gather insights and offer recommendations.

Why It Might Be a Fit

A successful Senior Paid Search Specialist should have the ability to autonomously handle complex issues and problems while leaning on the support of managers for escalated issues.

Requirements

  • Bachelor’s degree in Marketing, Advertising, Communications, Business or equivalent work experience
  • Minimum of 4 years of experience managing and leading campaigns in the channel ecosystem
  • Proven track record in operating with a high-level of integrity, commitment, and enthusiasm to take on a challenging role with cross-functional commitments

Benefits

  • ESOP (employee stock ownership plan)
  • Annual bonus
  • Full benefits package
  • Paid time off benefits, including 100% paid parental leave
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